Strategy, Storytelling and Media Working Together

Greg Greene spent more than 15 years in the finance industry, primarily with Fifth Third Bank. He spent the first eight years of his career as an International Corporate Banking Officer, where he worked exclusively with multi-national companies with operations in the United States. In 2005, he became the Affiliate Head of Business Banking for Fifth Third Bank in Northern Kentucky and soon thereafter the Business Banking Market Manager for Northern Kentucky and Western Cincinnati. In this capacity, he was responsible for a business loan portfolio in excess of 1,000 clients and more than $200 million in loans and $230 million in deposits. In this position, he set strategic direction, oversaw all loan decisions, set marketing direction, and managed a sales force of more than 10 lenders and 48 branches.

Madison Walton Smith is the Founder and Partner of Strategic Advisers Digital and an award-winning digital advertising and strategic communications executive with more than 15 years of experience developing integrated marketing strategies for organizations ranging from startups to Fortune 100 companies. Throughout her career, she has advised executive leadership teams on digital transformation, audience strategy, public relations, public affairs, and measurable business growth across higher education, manufacturing, healthcare, financial services, government, nonprofit, and consumer industries.